Simpli Pleasures
Deliverables
Rebrand, Brand positioning strategy, Brand book, Packaging, Social content strategy, Email campaigns, Website assets.
Marketing Direction Randee Machina
Copy Shaneika Jeffrey
CREATIVE LEAD | DESIGNER
As a online retailer based in the United States, Simpli Pleasures aims to provide a discreet and personalized shopping experience for adults seeking to explore and enhance their sexual pleasure. Recognizing the importance of changing the narrative in the space, we re-branded Simpli pleasures not only to be progressive, inclusive, and empowering but fun and comfortable.
Encourage exploration
We know how important it is to find your go-to-toy, but we’ve made it
our mission to encourage customers to try something new.
Our job is to help our customers explore further into our different collections so that they can experience new sensations, intensity,
and variety in their personal pleasure.
Pleasure is unique
We know that everybody has a unique experience
and comfort level with pleasure.
Our collections are diverse so that, no matter your budget, adventure level, kinks, parts, or preferences, you can always find a toy to try.
Toys are tools
We consider sex toys one of humanities greatest inventions — comparable to the fork, the light bulb, or the wheel.
They make life easier by providing pleasure to the user. To us, sex toys aren’t competition or replacements. They’re enhancements to masturbation, sex, and pleasure.
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Brand
Logo
Wanting to get away from the concept of sexuality being dark and shameful, we redesigned Simpli Pleasures’ logo to be more playful, simple and welcoming. Opening up a comfortable space for users to browse freely without a sense of “wrong” in their exploration.
Emotion Funnel
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Customers begin their journey with curiosity or desire. They are drawn in through ads, emails, and digital content.
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A customer stays on site and connects with the brand if they feel comfortable. This often is associated with how easy it is to use the site and discover information.
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Getting a customer to purchase a product requires them to feel an urge to do so. This can happen through awesome customer reviews, funny product descriptions, site sales, or urgency triggers.
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Ah, the climax. This stems from finding the right product and knowing it’s on the way and will be delivered soon.
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How and when a package arrives impacts the customer experience. Returns, refunds, and customer care interactions after purchase are also included within after care.
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Once a customer buys, we want to encourage exploration and help them return to site. This happens through emails, push notifications, and social media channels.
Words the brand lives by
Playful
More than anything, we love having fun. Playfulness is a part of sexuality and, therefore, a huge part of our lives.
Our ultimate goal is to ensure that every brand touch point represents this.
Pleasure
We want to remind people of how good sex can feel. Simpli Pleasures is a space for people to feel excited and entertained.
We desire to be the accomplice that aids in taking pleasure to the next level while creating an unbiased environment.
Universal
Inclusivity matters to us. That’s why we provide access to a wide variety of products at multiple price points.
Daring
We pride ourselves on being both adventurous and curious. We aren’t afraid to be authentic and we want our customers to feel the same way.
Graphics
Vibrant and bold colours are commonly used to grab attention and create a lively atmosphere. Embracing diversity and inclusivity, we’ve used products as the main characters in human-like situations. Clever and witty details are incorporated into these illustrations to add an element of humor and playfulness whose ultimate purpose is to convey a sense of fun and celebration of human desire.
Website
Prioritized intuitive and streamlined navigation as well as high-quality imagery in order to to engage visitors and showcase products or services effectively. The use of whitespace and a well-organized grid system creates a visually pleasing and clutter-free design.
Emails
With the help of creative and attention-grabbing content, teasing the content of the email without being explicit, and a/b testing, we landed the perfect formula to increase eCVR by 90% in the span of a year.
