One & Body
GRAPHIC DESIGNER | CREATIVE ASSISTANT
Deliverables
Brand Strategy, Social Content,
Email Campaigns, Art Direction Assistance, Production
Strategy and Branding
Brent Freedman, Tayla Claire
In 2020, One & Body was introduced to me as a sexual wellness brand. I then joined a team
of talented creatives to help shape the future of this unique project.
One & Body is a space that allows an open exploration of sexuality to happen from a
non-judgemental and transparent space. O&B pretends to shine a light on people’s stories with a mission of provoking conversation to create change, and to integrate pleasure into the every day as a wellness ritual.
Normalizing sexual wellness
One & Body’s main purpose is to eliminate stigma by providing a comfortable
entry point to sexual wellness. The mission aims to change the concept we all have around pleasure and reposition it as an essential self-care routine.
Conversations
Exploring people’s relationships to themselves, to others, to wellness, and to pleasure through conversations was an identified way of not only destigmatizing the industry but also creating community because every one of us — me & you & him & her & they & we, have a story to tell.
Conversation creates change,
so let’s get talking.
Rituals
Pleasure is in everything — it’s that feeling when you take the first sip, the warmth when you snuggle into a blanket, and it’s the release when you use the massager you love. It’s how you feel, it’s everywhere, and it’s every day.
That’s why a collection of rituals that touch every pleasure point was created; because sexuality should be part of everyone’s wellness and daily lives.
Community
One & Body was created to create space, rather than define it, because pleasure looks, feels, and sounds different to everyone. Commitment to listening to the community’s thoughts, ideas, questions, and feedback is not a campaign,
it’s a core value.
Education
Sexual wellness products can be overwhelming at first glance. That’s why the identity and collateral pieces have been thoughtfully designed so they’re easy to navigate and filled
with education at every touch point.
From product listing pages to photography, 3D models and video — education is integrated throughout O&B’s
brand experience.
Social Media
Based on community and conversation, it incorporates a wide variety of concepts. From small pauses and reminders of the importance of pleasure in our lives, to product education. It’s a source of stories to relate to, as well as pleasant animations that are visually engaging.
Emails
A touch to reality. In One & Body’s emails the tone and imagery was kept real and relatable. They were carefully designed to be clean, intuitive, and visually appealing. The purpose is to empower
everybody with knowledge and inspire them to explore their desires in a safe and fulfilling way.
Photography
Imagine yourself immersed in a dream-like atmosphere — natural backgrounds
juxtaposed with bright, punchy products that stand out on their own.
Unexpected product placements lend a sense of personality and playfulness.
